10 Steps to Hiring the Best Web Designer Or Web Design Company For Your Business Website

You have been planning forever to get a website designer to work on your site. Your plans are clear and you have prepared your content. What next? How do you go about choosing the best web designer or web design company?

Step 1. Ask around. Ask friends, or similar companies who have hired a web designer in the past. Besides getting the contact numbers of the web designers, ask how it is to work with that person. Find out what happened during the design process and what they think of the designs submitted.

Step 2. Do your research for contact information. Use the internet or your phonebook to get the names and contact information of web design companies in your area. If you use the internet, have a peek of their past work. Then contact each and ask for a quotation.

Step 3. Look through the portfolio of the web design company you are choosing from. See if the designs are professional-looking, clean and easy to use.

Step 4. Look at the experience of the web designer or Web Design Company. How long has the person or company been in business? How many companies have they designed for?

Step 5. See if the designer or web design company is up to date with the newest trends in web marketing. Useful, profitable websites attract the correct traffic with search engine optimization and usability and by employing web 2.0 strategies such as social media marketing. Effective web sites take SEO and usability into serious consideration. See if your web designer has at least a basic knowledge of both. In order for your website to be successful you need to be able to implement a successful internet marketing campaign.

Step 6. Look at the web designer or web design company proposed turnaround time. Does it match the schedule of your company’s plans?

Step 7. Examine the web designer or web design company terms of service and website files ownership. See if you agree with the conditions set by the designer to work with you. See also the rights as to who owns the final output and what sizes. If this is not clear from the start, you just may be surprised to find that the work you commissioned is not yours and you may have to pay extra to get it.

Step 8. See what the web designer offers for after-design services. Will the designer help maintain your site or is the designer only expected to do the initial design?

Step 9. Talk to the designer. Is s/he easy to communicate with? You should be able to communicate with your web designer easily. You should be comfortable presenting problems that you want solved. Your web designer should be respectful and prompt. You should both be able to compromise on what will work best for the viewers, not necessarily your personal taste.

Step 10. Look for previous, happy clients. You may look through the designer’s website or blog and see if there are client testimonials. Note what they have to say about the designer. You may also try to call them (you may ask the contact number from the web designer) and ask for comments regarding the design process and final output.

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Web Services Needed: What SMEs Need to Know When Hiring a Web Developer or Designer

Your business is… well, whatever your business may be: human resources, plumbing, running your restaurant. Many SME owners are privileged to do what they love and work very hard to make their businesses successful. Whatever you do, you want your website to work for you, but you want to spend your time running your business, not working on the nuts and bolts of website design, so when you need web services, how do you ensure that you are doing the right thing for your business?

This straightforward checklist will allow you to manage your web service needs from start to finish and to make sure you get the best quality and value web development for your company.

Which web services do you need?

If you don’t yet have a website, the first step is to write down exactly why you want a website and what you want it to do for your business. Is it an online business card for reference? Do you want to sell products or services via your site? Is it to improve communication within or outside the organisation? All of these factors influence the design and development of your website, who might be best suited to do the work and the potential cost.

If you already have a website, try to pinpoint exactly what you do and don’t like about the existing website and how things might be changed. Try and be specific: rather than noting that it looks outdated, identify what makes it so: is it the colour scheme or the fonts? Is the navigation clumsy or out-of-date? You don’t have to be a web design expert to do this, but it will give you a head start in looking for a web developer to solve these problems.

Next, prioritise your “wishlist”, which may be a combination of specific points, e.g. improving the layout and more general needs e.g. “I want to drive more business to my website”. Once you have this, you have a brief which a web developer can use to work out the web services needed and how to achieve the desired results. Since the list is prioritised, when it comes to obtaining quotes for the work, you can decide how much is achievable within your timeframe and budget.

Choosing the right person

Do you need a web designer, web developer or programmer? The terms may all sound similar, but there are distinct differences in the work they do and therefore what you can expect from their web services for your site.

A web designer focuses primarily on the appearance or look and feel of the website, including the layout. A good web designer should be an expert in making websites visually powerful and impactful and in drawing visitors to the right areas of your website. Some web designers combine their services with graphic design, so if you have a new look and feel branding on your website, they can incorporate it for you on company letterheads and business cards too.

A web programmer focuses more on functionality. He or she might program solely for the web or may do software programming too. The programmer’s concern is getting features of your website to work. Examples may include building an online intranet or database application, where information can be stored on your database and manipulated via your website. In larger companies, these roles are often split so that programmers work on the “back end” – the features that make a website work and then apply the “front end” created by a web designer to make the site more attractive.

A web developer muddies the water considerably, sorry. Web developers can incorporate elements of design and programming. Web development is a broader term for getting a website online and making it work. You can expect a good web developer to have an eye to both the appearance and functionality of the website.

If you need to narrow it down and you’re not quite sure about the technicalities, have a look around your site. Most likely your URLs in the address bar will have some kind of extension e.g.(.html,.asp,.php,.cfm). Try Googling for terms like “asp developer” to find someone with the specific skills to enhance your website.

Grill the portfolio When you visit a web developer’s website, check their portfolio thoroughly and don’t stop there – look for their clients’ website online. If you are looking for website redesign to allow you to update content more easily, how well are the developer’s portfolio sites maintained? If you are primarily concerned with Search engine optimisation (SEO), how do client sites fare on search engines for the relevant terms?

The personal touch Above all, pay attention to client recommendations. The website can show you the end result, but the recommendation can tell you about the web design process with this particular individual or company. Every SME is different, but with all those I have worked with, one thing has remained the same: the importance of the personal touch. Whether you are employing a freelancer or a big web development company, you need to ensure that you can establish a good relationship with your web developer. How quickly and thoroughly do they respond to emails or phone calls? Are they forthcoming with advice and what sort of advice do they offer? Again, you don’t have to be an expert, you just have to judge whether you think it rings true and fits for you and your business

Go big or go local? Web design and development is big business and variety is the name of the game. Google, Bing and Yahoo! can play a big part in your decision, but rankings aren’t always the whole story.

It is well worth considering a local web design company or developer, because they may have local contacts to help you promote your website or greater access to resources like online business directory listings which can boost your search engine rankings.

I worked with a Cambridge charity who wanted to employ a Cambridge web developer because they knew the web services needed would be ongoing and that discussion and meeting face to face in Cambridge would be important to them, rather than discussing their needs over the phone or email.

How much should web design cost? As with any investment you make for your SME, it goes without saying that you should shop around and get a few quotes. Even if you know which developer you want to go with, it is worth checking that you are being charged the going rate for the web services needed. If the web design prices are above average, you need to decide whether your relationship with the company or freelance web developer are worth paying the extra cost. If the prices are considerably below average, this should set alarm bells ringing. Canny SMEs know that you always get what you pay for.

Working as a freelancer, I know that my clients prefer me to be upfront about costs and that it builds trust. Beware companies who hedge their bets with quotes as it might be a telltale sign of inexperience. However, it is worth bearing in mind that quoted prices are only a starting point. As an SME, it is down to you to hash out exactly what is included and what is not. For example, many sites offer SEO friendly websites. This means that the web design will incorporate the features needed to give your site a boost on Google. However, SEO does not stop here. In my experience, building websites for Cambridge companies in search engines is an ongoing process which takes place over a period of time.

Web design prices: break it down If in doubt, ask the web designer or developer to break the cost down per task. That way, if there is a time-consuming feature which is not at the top of your web design wishlist, you can decide whether or not it is worth the web developer’s time and – more importantly – your money.

Your SME, your website Love or loathe the internet: your website is a big part of your company’s identity. It pays to get it right; it costs to get it wrong, so take your time to find the web services you need.

Victoria is an experienced, professionally qualified freelance we

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